Recruiting Marketing Lead in #FashionTech Startup!

Styline the Fashion Tech startup of Bangladesh, is looking for a passionate & experienced Marketing Lead who has the leadership ability to take our fashion brand to the next level. The responsibility is very unique and exclusive as the role demands good understanding of tech and fashion – a mixture of two important aspects in human life — creativity and analysis. 

To know more about our mission, vision, and values, please check here.

The Role

2020 will be an exciting and challenging year for us. We are targeting three-fold sales growth, planning to expand globally, and adding more and more product lines on our platform. We already have a marketing team, however, the need for a visionary and dynamic leader in the marketing and branding part is felt now more than ever before.

We are looking for a superman/woman in this role as this is more than a 9 to 5 job and it will be a bit overwhelming for people who don’t want to take challenges and disrupt a market! Someone who understands the future of #FashionTech and want to be a core-part of super energetic, dynamic and driven journey.

How to Apply

You can apply here – with your resume. We would like to see some “WOW Factor” in the resume, and it would be great if you can describe why You Are The ONE!

Job Description

We tried to elaborate job description in several sections below –

Marketing Strategies & Advertising 

  • Understand the vision of the company and take ownership to align with the ambitious goal of becoming the lifestyle platform of Bangladesh.
  • Work with the most important marketing metrics closely – CAC, CLTV, AOV, and monthly marketing budget.
  • Develop and execute marketing strategies, plans and events to ensure the profit growth and expansion of the company.
  • Research, analyze and monitor the impact of marketing campaigns and make data-driven decisions.
  • Develop and manage digital/online marketing campaigns. Coordinating marketing campaigns with sales activities. Oversee marketing channels,  message, copywriting, graphics design, video production, layout, and production of promotional materials.
  • Work with the tech team to implement growth hackings and improve existing and new features.
  • Take part in the recruitment of the Content Lab and marketing team.
  • Conducts marketing surveys to understand customer pain points, reviews, and recommendations and need for current and new products ensuring customer satisfaction and the best experience.
  • Create and manage content marketing strategies.

Branding and PR

  • Maintain brand positioning, image, identity, and public relations.
  • Have to have a sense of standard design and monitor for Facebook, Instagram, YouTube, Website & Mobile App advertising & branding.
  • Develop effective communication tools – leaflets, banners, and brochures.
  • Organize and oversee communication campaigns (on-field campaigns, social media, etc.), exhibitions, and promotional events.
  • Solid understanding of web metrics, analytics, with the ability to generate, analyze and interpret data.
  • Find out the new markets – how to intercept the market, brand building stories, target group pain point analysis, customer segmentation).
  • Initiate different types of categories and subcategories under all product lines (example – Styline signature, essential, regular, premium) and position them to the right market.


  • Build/nurture the marketing team and continuously develop, train and recruit creative and driven human resources in the marketing team.
  • Work with the leadership team to take part in short-term and long-term goal setting activities and make plan of how to implement it.
  • Budget planning and implementation to reach the sales goals.

Requirements (What we Look Into a Candidate)

  • At least 3 years of proven experience to manage brands.
  • Marketing background, Digital/Online marketing courses or experiences will get priority.
  • Good knowledge about e-commerce and startups in general.
  • Strong understanding of current online marketing concepts, strategy, and best practice.
  • Experience managing Facebook Ads, Google Ads, PPC, SEO, e-commerce and Affiliate programs.
  • A disruptive, agile and driven mindset to bring results.
  • Excellent ability to understand and analyze customers’ mindset.
  • Team building and leadership ability.
  • Take the ownership of work – build process, and continuously improve.
  • Creativity and ability to produce innovative and original ideas.
  • Excellent written and verbal communication skills.
  • Time and project management skills, including the ability to work on multiple projects at the same time.
  • Analytical skills and attention to detail.

What we Offer

  • 80-100K BDT Salary Monthly, based on experience and skillsets. (If you think you can create a better impact than this, don’t bother about the salary range, let’s talk. We want leaders in Styline who can gain seats in the leadership team)
  • Grow your skills and career in a challenging and dynamic environment.
  • Work directly with the leadership team (a great opportunity to be part of the leadership team).
  • Friendly and challenging environment to learn, make decisions and execute.
  • A culture of leadership and empowerment.
  • Feel pride in what and how we are building a long-term brand for people around us!

Others Benefits

  • Festival Bonus (Yearly 2)
  • Performance Bonus based on evaluation (Yearly 2)
  • TA for the office purpose
  • Lunch Facility

How to Apply

You can apply here – with your resume. We would like to see some “WOW Factor” in the resume, and it would be great if you can describe why You Are The ONE!