In last eleven months, Styline setup 4 outlets (aka Experience Hub) all over Bangladesh and the latest one is opened today (28th July, 2018) in Amberkhana, in the Arcadia Shopping Mall, the latest and most modern shopping destination of Sylhet.
This Sylhet store is the second Styline branded shop outside Dhaka (first one is in Chittagong). Many people wonder what’s the reason that inspires us to setup a second outside Dhaka outlet in just 4 month (given that Styline is heavily online focused and the vision is to build a lifestyle marketplace ONLINE).
In Styline, we are extremely data driven, and when we think about retail and how these experience hubs could play a super vital role in the long-run, it makes sense why 2018 is a year we setup so many retails.
E-commerce in Bangladesh is having an extra-ordinary journey at this moment, while we all can feel it’s coming, still none is getting expected success. One of the reasons is the education and brand building and almost all the e-commerce are suffering at this point. Still the urge to see a brand physically helps building brand loyalty, and when it’s about some lifestyle products where touch and feel is super-gold, you can’t overlook the significance (this is why the name experience store comes, to experience the products, to build the bridge between what you see and what you get when ordering online).
The first experience is always long-lasting and this is where our experience stores are playing a very important role. The products we offer, once you feel confident about the materials and feels, the conversion towards purchase becomes so obvious and fast.
When we opened our first experience store in Shyamoli in last September, it was one of the many experiments that we run in regular basis. After 11 months, with 4 stores full operational (and each one is bigger than the previous one) and two more coming, it became one of the most successful projects that, we fill, will go a long way and define the success to win the lifestyle market in Bangladesh!