She is an engineer, a designer, an inspiring figure to thousands and she is building an amazing modest product line. We had this opportunity to sit with Farisa Hossain, the founder and owner of Abaya Fashion, Bangladesh. While Styline was in search of its first partners in early 2016 (and you know people, we are so much SELECTIVE), we were never in doubt of the merit, exclusiveness and versatility of this clothing brand, and when we shared the vision of building a one-stop modest lifestyle marketplace throughout Bangladesh, she picked up the idea immediately. And as a result, we delivered thousands of shrugs, capes, cardigans and super-awesome abayas throughout 2016, in every corner of Bangladesh.
While the partnership brings a lot to STYLINERS, we sat with this multi-talented young lady to know the inside story to build such an elegant brand, to understand how the dynamics of this partnership work for them and what are the big plans they are coming with, for Abaya Fashion people and of-course for Styliners.
Let’s hear the story –
- Tell us more about your brand – WHY, HOW and WHEN you started?
Farisa: After I took up Hijab, I realized my entire closet needs a change. Since I always had a passion for designing, I started to design my own modest wardrobe which got highly appreciated by my relatives and friends. They inspired me to make it available for other youth like me who are always looking for modest wears fitting todays’ lifestyle. That’s when I founded Abaya Fashion and it began its’ journey from 2011 (how amazing she saw the vision so early). My designs are mainly focused on simplicity, style and elegance.
- You are one of the first few partners of Styline. What motivated you to join in styline?
Farisa: Styline is the only online platform that is based on modest lifestyle in Bangladesh (please read we are building the marketplace/platform for modest fashion and there’s no other marketplace still out there in this niche) and did a marvelous job within a year since it began. There are always something to learn from others and grow.
- So how partnering with styline is affecting your sales?
Farisa: Surely it has given more exposure to Abaya Fashion and more people got to experience the designs and quality of my clothing line which I believe has a high contribution to my increasing sales.
- Are you happy with Styline service? Tell us few factors that you think positive about the partnership.
Farisa: Alhamdulillah I had no issues since the partnership began, Styline has shown professionalism when it came to reporting number of sales and had been very cooperative with new launches.
- Besides sales, how Styline is helping you to shape your business?
Farisa: Styline is working with Abaya Fashion in areas where it needs improvements and also in important aspects like pricing and introducing more varieties to customers.
- Tell us a bit about yourself. What do you do besides working on your own brand? Tell us about your life, your likes and dislikes.
Farisa: Besides working on my brand, I am doing graduate studies in Electrical and Computer Engineering at Ryerson University, Canada.
Currently I am residing in Canada, I enjoy doing creative things like painting, stitching and decorating.
- What’s your next plans with your brand? Will we see new collections soon and how often you are planning to launch new collections in 2017?
Farisa: I’m focusing on bringing new designs and add more varieties to my collection in competitive prices, in the year 2017, I’m planning to launch in four different seasons. Since I reside in Canada, I have plans to expand and cater to the Muslims of Canada too (isn’t the plan awesome? A Bangladeshi brand in Canadian soil!).
- In your eyes. What’s the future of modest fashion in Bangladesh?
Farisa: Market for modest fashion in Bangladesh is getting very competitive, initially there wasn’t much options to choose from but now many young designers has taken the initiative to explore this untapped market with the increase in demand for modest clothing. Many fashion and hijab bloggers are seen being active in this field. Still there are lot of potentials for modest fashion in Bangladesh (and remember people, if you are catering a modest brand or you know people who do that, you can always knock us).
- Any words for the Styliners?
Farisa: Along with Styline, Abaya fashion will Insha’Allah be bringing outfits that will suit your all taste, in reasonable price of-course.
- Do you think your partnership with Styline is helping to nurture your brand value? If yes, how?
Farisa: Yes, Styline has become a well known shopping destination for hijab lovers who trust and rely upon styline’s values and integrity; moreover they are always active in raising awareness of the brand itself and its’ partners too.
And thank you, Farisa apu for your time you gave us here, as we the Styliners, were so EAGER to know the face behind all of those amazing cover-ups, abayas and maxi dress that we wear regularly and those became an integral part of our wardrobe.
From Styline, we wish you a great success to your future endeavor and want to be with you to build a better, patient and compassionate society.
(We asked for a picture of the owner but she doesn’t share her pic publicly, so we are settled with the brand logo).
All the red texts are from the editor of Styline – to point out our views and remarks, and make the reading a bit more interesting.